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Times of India. NDTV. Hindustan Times. News18. Our truck-art wrapped Cybertruck made it onto news sites right across India. People called it a masterpiece. Then, as is tradition, they told us what we'd forgotten — and were wrong about both.
Thousands of comments. Overwhelmingly lovely. But desi aunties and uncles do not hand out praise without notes, and two came up again and again — both, we are pleased to report, completely wrong:
1. "Where is Horn OK Please?" — A fair point. A truck without it is, frankly, just a van with ambitions.
2. "Nimbu-mirchi kahan hai?" — No lemon and chillies anywhere. On a truck this shiny, people felt that was less an oversight and more an occupational hazard.
"Omg you literally turned the boring a— car into this masterpiece." — an actual person on the internet, quoted by NDTV
Seven outlets. Nobody paid for any of it. People just liked the truck.
"Instead of its familiar minimalist, futuristic appearance, the vehicle was covered in vibrant colours, decorative patterns and artwork inspired by the elaborate designs commonly seen on Indian trucks."
Read it →"A customised version of the futuristic electric pickup has been wrapped in colourful artwork inspired by the heavily decorated trucks commonly seen on Indian highways."
Read it →"The phrase translates to 'Take a look, but with love' and gives the futuristic Tesla a distinctly Indian roadside-truck aesthetic."
Read it →"Social media users pointed out missing traditional Indian truck elements, such as 'Horn OK Please' — an iconic detail commonly seen on Indian vehicles."
Read it →"Users praised the desi makeover, calling it a masterpiece while joking about missing touches like 'Horn OK Please' and lemons and chillies."
Read it →"Wrapped with a printed multi-coloured design with red, yellow, blue and teal, with historic Indian designs."
Read it →"Bright floral designs, intricate borders and ornamental patterns give the electric pickup the unmistakable appearance of a traditional Indian truck."
Read it →The same truck that made it onto the news can pull up to your Baraat, your Diwali party, or your next shoot. No filter. No CGI. Just a very shiny truck and a driver who knows the way.
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